If I were to show you this 2 minutes YouTube video uploaded on Studio MAPPA’s official channel, you would probably think this is a new promo of a new anime is being made by the same studio. There are so many intricate details, easter eggs, and characterizations that it builds a world where an exciting story can occur. Heck, even the main character has a name and voice actor and everything around him speaks everything loudly about him. The funky theme song titled “Utakatarattara”, eye-catching visuals, fluid animation, micro-expressions on the character, the dog & the goldfish, the lighting, the shading, the reflection, the camera panning, everything is brimming with life and an anime can take place in such a world. If they do decides to make a short film based on this (also promoting the product), I would be very much hyped about it.
The information shared in the video description is below in English translated if you find any usefulness of them anyway.
Animation commercial “MARO17 “Utakata feat.TETSU”” released!
MARO17’s “Don’t give up. A man (TETSU)’s morning was cut out based on the brand message “You’re a man!” Enjoy the video with the music of the Tokyo Ska Paradise Orchestra!
https://www.maro17.jp/
“MARO17 ‘Utakata feat.TETSU'”
◆ Staff:
- Cast: Yoshimasa Hosoya (Tetsu Yakumo)
- Director/Storyboard/Director: Takeshi Sato
- Character design, prop design
- Drawing director: Nao Otsu
- Color design, color designation
- Finish inspection: Minori Nishida
- Art Director: Haruna Sakamoto
- Director of Photography: Mayo Suzuki
- Editing: Shunya Treasure
- Production assistant: Ai Kondo
- Original picture:
- Shuichi Inoue
- Kenji Wakasa
- Keisuke Kojima
- Ayano Fujita
- Hatsuei Koizumi
- Tadashi Naito
- Riko Kaneda
- Second original picture:
- Kai Saito
- Toshiko Inada
- Shiro Shibata
- Video inspection: Yuki Okumura
- Movie:
- Studio Bus
- FAI International
- ningbo mai winter movie
- Finish:
- Studio Bus
- FAI International
- ningbo mai winter movie
- Digital video/finishing:
- MAPPA Sendai Studio
- Yuki Okumura
- Haruo Haga
- Chung Hui-hsi
- Yusaki Mori
- Ajimatsu
- Moe Sugawara
- Moenoka Kasahara
- Aoi Sato
- Hidenosuke Ishibashi
- Art setting: Rei Oyama
- Background:
- MAPPA
- Shinji Kawai
- Yumena Ohama
- Aurore Lopez
- 2D Design Works: Kenta Abe
- Photograph:
- Yuma Akasu
- Keiko Sasaki
- Theme song: Utakatarattara
- Arrangement: Tokyo Ska Paradise Orchestra
- Lyricist: Atsushi Yanaka
- Composer: Hajime Omori
- Singing: NARGO
- Production Supervisor: Manabu Otsuka
- Animation Producer: Kouya Okamura
- Production progress / setting production:
- Kento Anzai
- Yuriko Miyauchi
- Production: MAPPA
BTW, he should’ve fed the dog right at the beginning, it was bugging him the whole time 😆, the dog food was right there.